What is localization?
Localization is the process of adapting a product or content to a specific locale or market. Creating “global-ready” software ensures that key functional features, such as interface, metric units, graphics and navigation, have been designed specifically for the target market, regardless of language, culture or location.
In short, localization is a key to user satisfaction.
Web localization includes:
- Translation/transcreation of your web copy
- Desktop Publishing (DTP) and graphics
- Video localization
- Search Engine Optimization (SEO)